WINE MARKETING & BUSINESS

MARKETING INSIGHTS & TRENDS

Where great wine meets smart marketing. WineGuide101 is more than reviews, trends and industry insights.

It’s led by Damon Segal, who pairs a sharp eye for digital strategy with a genuine love of wine. If your brand needs standout design, marketing, or a website that actually works, With 30 years of experience, Emotio’s got you covered.

WineGuide101 is a specialist wine marketing agency dedicated to helping wineries, vineyards, and drinks brands turn great wine into measurable commercial growth. By combining sector-specific marketing strategy, brand positioning, and high-converting websites, the agency helps wine and spirits businesses attract the right customers, increase direct-to-consumer sales, and stand out in a crowded marketplace as a trusted, full-service wine marketing partner.

Great Reads

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The Rise of the English Vineyard: Why the UK Wine Scene is No Longer a PunchlineFeaturedReviews

The Rise of the English Vineyard: Why the UK Wine Scene is No Longer a Punchline

Once upon a time, British wine was something you'd politely decline before asking for a…
Wine PT System
The 95-Point Wine Puzzle: £20 vs. £300 BottlesFeaturedWine Education

The 95-Point Wine Puzzle: £20 vs. £300 Bottles

Why That £20 Wine Is Not the Same as Your £300 Bordeaux (Even If the…
AI Portfolio Analysis
My Wine Portfolio Just Got an AI Makeover (And Yours Can Too)FeaturedReviewsWine Education

My Wine Portfolio Just Got an AI Makeover (And Yours Can Too)

Wine Portfolio AI Tool – Analyse, Drink or Hold Ever wished your wine cellar came…
Christmas Wine 2025
UK Wine & Champagne Festive Sales Outlook 2025: A Forecast with FizzFeaturedWine News

UK Wine & Champagne Festive Sales Outlook 2025: A Forecast with Fizz

If there’s one thing the British love more than moaning about the weather, it’s raising…